6 Powerful Automations to Market Your Coworking Space on Autopilot

As a coworking space operator, you wear a ton of different hats and you have a lot on the go at any given time—and that’s putting it lightly.

Your ultimate goal is to fill your space, keep it full, and make sure your members have an incredible experience. 

And to achieve the first two, your marketing efforts need to be dialed in.

But with more tasks in the day than you have time to achieve them, keeping on top of your marketing isn’t always easy.

Luckily, though, you don’t have to. You can put your marketing on autopilot by automating some important tasks to ensure they’re happening automatically without you even having to think about them.

How Do These Automations Work?

Your coworking space gets a ton of valuable information about your existing and prospective members. 

And this information can be transformed into incredibly powerful marketing leverage if you: 

  • Know what to do with that data 
  • Ensure that you have systems in place to put that information to work

In this article, we’ll look at:

  • The types of data you receive about your members and leads
  • The avenues through which you receive this data 
  • 6 ways you can use that data to market your coworking space
  • 3 tools and tips for how to automate the process of taking that data and transforming it into marketing action

Here’s what you need to know.

Types of Marketing Data You Receive

On any given day, you’re getting a ton of incredibly useful information that can fuel your coworking space’s marketing engine.

This includes:

  • Names
  • Email addresses
  • Social media handles 
  • Personal and professional interests
  • Types of services people are interested in
  • Questions people have about your space, coworking, or your individual services 
  • Professional industries and job titles 
  • Geographic locations
  • Member/lead demographics

You get all of this without ever having to collect a cent from people. 

But when you understand how to harness that data to market your coworking space, it can be an incredibly powerful tool.

Where This Marketing Data Comes From

As a coworking space operator, you’re able to collect all of this data by simply using a few fundamental tools, such as:

  • Check-ins at your space
  • Event attendees
  • Book a Tour form submissions
  • Contact Us form submissions
  • Sign-ups for virtual mail, day passes, and meeting rooms
  • WiFi requests (i.e. a web form where guests can log into your WiFi)
  • Google Analytics

And all of these channels can be automated to take the data they collect and direct them into specific marketing outputs.

Pro Tip:

It’s important to understand where your data gets stored, and ideally it’s best to have one single source of truth.  This will typically be your CRM or Space Management Software.  Most software have the ability to create custom fields for additional data.  As an example, to note which contacts have been connected with LinkedIn, you can create a simple checkbox in your CRM.

Get clarity using our Blueprint Strategy.

6 Ways to Use This Data to Market Your Coworking Space

Using the audience and demographic data you have at your disposal, you can implement a wide array of powerful marketing tactics.

The possibilities are abundant, but here are six you can consider.

1. Creating a Personal Connection with Guests

When people stop by your space, you can use their information to find them on LinkedIn and connect with them.

This personalized gesture shows that you’re still eager to keep in touch and stay up to speed with them and their business, even after they’ve left your space. 

It also allows you to share your own content and brand messaging with them in an organic way.

2. Generating a Review on Google My Business

Social proof is one of the most powerful forms of marketing. And that’s why member testimonials, especially on your Google My Business page, are a huge opportunity. 

You can tap into your members, meeting room or day pass users, or guests and request a Google Review with an email sequence that automatically contacts them once they’ve been in your space.

This can happen a day or two after their meeting room or event space booking concludes, or two months into their membership.

The key is to ensure that you’re using sequencing to automatically solicit positive feedback on your Google My Business account.

3. Following Up with Tour Guests

With your website and marketing efforts, your ultimate goal is to persuade new leads to book a tour of your space so that you can ultimately convert them into new members.

But what happens after you get them in for a tour?

Do you just send them back out into the world and hope for the best? Or do you get proactive in keeping them engaged and nurturing that lead over time? 

The right answer is the latter.

And you can use automated sequences to send follow-up emails to anyone who’s booked a tour of your space, sharing special offers, news, resources and insights, or even just friendly communication. 

The key is to stay top of mind so that, whenever they’re ready to sign up for a coworking space, yours is top of mind.

4. Inviting Meeting Attendees to Drop In for a Day

The same way you can automatically follow up with people who have dropped by for a tour, you can also follow up with anyone who’s purchased a meeting room booking and invite them to drop in for a free day.

In this case, they’ve already experienced all that your space has to offer. So, the idea is to re-engage them with an enticing new offer that gets them back into the space to experience what a full workday is all about.

5. Increasing Newsletter Subscribers 

Another great way to keep in touch with existing and prospective members is by adding them to your newsletter list and delivering high-quality content to them at a consistent cadence.

You can do this using newsletter subscribe forms on your website which automatically add people to your email list, or by having opt-ins for people who want to keep up to date when they book tours or contact your coworking space. 

6. Onboarding and Engaging New Members

Your process for onboarding and engaging new members is essential for making them feel at home in your space and letting them know you value their business. 

Using automated sequences, you can automatically put them through your onboarding process, sharing important and interesting information and providing them with everything they need to get settled in.

This could include anything from details and how-tos for your printers, scanners, and parking to where to find the best restaurants or coffee shops in the local community.

3 Tools and Tips to Automate Your Marketing Processes

While there are a ton of different tools, apps, and platforms available to help you with setting up marketing automations, there are three methods that the Spacefully team uses on a regular basis. 

1. Connect Zapier with Apps

If you’ve never used Zapier before, it’s time to start. Zapier is a product that allows end users to integrate the web applications they use and automate workflows. Essentially, it acts as a middleman, facilitating connections between virtually every app imaginable. 

It can be used with task and project management software like Asana, Monday, and Todoist. But you can also set up automations (otherwise known as Zaps) for things like:

  • Taking notes 
  • Email
  • RSS
  • Files and folders
  • eCommerce
  • Customer support 
  • Contact forms
  • Social media

So, when it comes to setting up your automated marketing process, Zapier is an ideal tool for making it all happen in one place.

2. Connect with Chat Software or SMS

Many coworking spaces use Slack (or some other chat software) to connect internally or with their team and members. But what you might not realize is that this same software can actually be used for marketing purposes as well.

For instance, let’s say you wanted to grow your newsletter subscriber list. Each time a new lead books a meeting room, for example, you can create an integration that allows your CRM to send that contact information to a dedicated Slack channel that your community manager or marketing staff can access and sort. 

From there, they can reach out to that lead and inquire whether they might be interested in subscribing.

You can do something similar with SMS text messages which, while they’ve been around for quite some time, are only becoming prominent as marketing tools. The benefit of SMS outreach is that it’s much more casual than email and has incredible open and engagement rates. 

3. Utilize Email Forwarders 

Marketing tasks can often stack up and, as a result, can be hard to keep up with. This is especially true when it comes to managing leads—and the last thing you want to do is neglect a potential new member. 

You can use email forwarders as triggers to automatically send specific emails to relevant team members—such as automatically directing membership inquiries or new leads from your CRM into your community manager or sales team’s inboxes. 

If you’re looking for more insights to help bring in new members with Google Ads, speaking with a specialist can be incredibly helpful. And that’s where Spacefully can help.

Want to learn how we can supercharge your lead generation? Book a free introductory call today to learn how Google Ads can bring new members into your space starting today.