8 Coworking-Specific Tips to Boost Meeting and Event Space Revenue

When it comes to advertising, most coworking operators put a heavy emphasis on promoting their monthly membership tiers. After all, if you’re going to spend money, you might as well invest it into generating recurring revenue.

But that doesn’t mean it’s the only sensible way to allocate your ad spend.

Coworking spaces also have a unique opportunity to generate revenue through low-barrier services like meeting room and event space bookings.

We don’t have to tell you about your business model–but we are here to tell you how you can supercharge your meeting and event bookings using savvy Google Ads strategies.

Here are eight tips to help you sell these spaces.

Get Self-Aware About Your Meeting and Event Space Use Cases

First and foremost, you need to look at your meeting and event spaces and get clear about what types of gatherings they’re a fit for–and which types they’re not. 

This exercise will help you to position your offering more effectively.

For example, your space might be perfect for corporate gatherings like: 

• Board meetings
• Lunch and learns
• Workshops and skill-building sessions
• Networking events
• Panel discussions and meet-ups
• Client or product launch events
• Coaching and consulting sessions
• Pop-up markets or art exhibitions
• Community-focused events
• Team building activities 

That said, they might be less ideally suited for personal events, such as:

• Private gatherings like birthdays, weddings, or parties
• Loud or raucous events
• Large conferences or trade shows
• Events with complex catering needs
• Fitness classes or sports events

The key is to understand the types of events people might be comfortable hosting in your space as well as the types of events you’re comfortable hosting there.

Pick the Right Adwords and Landing Page Copy

We can tell you from experience that people aren’t typically exact in their search terms regarding meeting or event spaces. They usually search for things like:

• Event space near me
• Event space in [city]
• Large event space
• Event hall

So, while your keywords will help you narrow things down to a certain extent, your descriptive copy will make the difference between bringing in qualified leads and wasting your ad spend on unqualified ones. 

This comes back to our points in the previous section: you need to clearly articulate the types of meetings or events your space is optimally suited for.

Understand Your Space’s Value Proposition

If you’ve ever researched a traditional meeting or event space rental, you’re probably (painfully) aware of their pricing.

Coworking spaces offer a few unique benefits over traditional meeting or event venues, and it’s wise to articulate this value proposition clearly. 

For example, you should convey the fact that your space can be more cost-effective than typical event spaces. 

And if flexibility is a selling point, you should also share this.

These (seemingly small) details can help tip people in favor of your space when they’re researching all of their options.

Demonstrate Use Cases

When you’re trying to sell the benefits of your meeting rooms or event spaces, don’t just stop at discussing them–find ways to demonstrate them as well. 

Think of ways to bring your spaces to life, such as high-quality images or videos depicting:

• The spaces being used for various types of gatherings
• Different types of configurations of each of your spaces
• Successful events or testimonials from past users

By leveraging these kinds of engaging cues, you can help people envision their meeting or event in your space, which, in turn, makes them feel more confident about booking them.ed to take action to protect your ad dollars and make sure you’re maximizing your potential leads.

Find Ways to Bundle Your Services

When you’re trying to sell the benefits of your meeting rooms or event spaces, don’t just stop at Many people who are searching for meeting or event spaces will be searching for exactly that–meeting space or event space.

But they don’t have to be mutually exclusive. 

In your advertising, you can find ways to bundle them together. For example, you could highlight the fact that meeting rooms can act as ready rooms or breakout rooms for larger events being held in your event space.

Leverage Different Events Types to Fill Your Calendar

When it comes to renting your meeting rooms and event spaces, you’ve probably noticed two things:

1. Evenings and weekends are typically the most popular times for event space bookings
2. Meeting rooms are most likely busiest during business hours

But this leaves you with gaps in your event booking schedule where your meeting or event spaces are sitting empty rather than generating revenue.

To mitigate this challenge, you can promote your spaces for specific types of events, such as corporate events that generally take place in the late afternoon during workdays.

Identifying various event types and marketing them accordingly can act as a lever to help you monetize your spaces, even during off-peak times.

Offer Discounts to Incentivize Bookings

We typically don’t recommend offering discounts or promotions during your business season, but with meeting room and event space bookings, this counterintuitive strategy can help you differentiate your space and may work to your advantage.

Adjust Your Advertising Based on Seasonality

When you’re advertising your meeting room or event space rentals, don’t adopt a set-it-and-forget-it approach. It’s essential to adjust your campaigns to account for seasonality.

At Spacefully, we’ve seen an uptick in event bookings–as much as 150% increases, in some cases–around the holidays and the New Year.

So, make sure you’re adjusting your strategy to account for these peak seasonal moments so you can capitalize on the surge in demand around this time of year. 

If you’re looking to fill your calendar or meeting room and event space bookings, Google Ads can be a powerful tool for driving revenue from these amenities when they’re not in use.

Want to learn how we can supercharge your lead generation? Spacefully can help. Book a free introductory call to learn how Google Ads can bring new members into your space starting tod