The Google Ads Timeline: How Fast for Coworking Leads?

When you’re investing in Google Ads for your coworking space, it’s only natural that you’d want to start seeing new membership leads flooding in right away.

But is that realistic? The answer might surprise you.

In this article, we’ll explore everything you need to know about the Google Ads timeline, from what to expect during the process to how quickly you’ll start seeing an ROI.

From Discovery to Lead Generation: Understanding the Google Ads Timeline

Every time we engage a new client at Spacefully, the process starts with discovery followed by strategy—our Google Ads Blueprint.

We look at:

• The services we’re promoting
• The assets we need
• The language we’ll be using
• How we can address the user’s needs
• The calls to action we’ll be promoting 

From there, we begin developing assets.

The first thing we do is create the landing page or pages we’ll be using in conjunction with our Google Ads—this is where our audience will be directed after they’ve clicked the ad (to learn more, check out our article about custom landing pages).

This process involves:

• Determining which services will need their own landing pages
• Deciding what elements need to be included on that page
• Mocking up the landing page
• Launching the page

From there, we begin setting up your Google Ads account, including:

• Populating our target keywords (and omitting keywords we don’t want to show up for)
• Adding in relevant images
• Setting up Google Ads default settings and customizing more intricate details
• Setting up your targeting and geography 

Once that’s all complete, we turn on your Google Ads.

Google typically needs around five days to go through its “learning process.” So, it’ll slowly ramp up your ad traffic before it goes full throttle.

From there, the rest is impacted by factors like budget and performance optimization over time.

How Long It Will Take to Start Seeing New Member Leads with Google Ads

When you start investing in Google Ads, the first question on your mind is probably:

“How long will it take for me to start getting members into my coworking space?”

And, in typical Google Ads fashion, the answer is:

“It depends.”

The best way to figure out how long it will take to start getting members with your ads is to reverse-engineer the process from your end goal of bringing in a new member. 

Think of it this way…

New member → Number of tours it took to get that member → Number of leads it took to get those tours → Number of clicks it took to get those leads → How much budget it cost to get those clicks 

This will give you an idea of what your budget should be—and this can inform the rest of the process.

We can bring this example to life by flipping it around and applying some hypothetical numbers. 

$1,00 monthly budget → $1.50 per click on your ads → 100 clicks to get a tour = $150 cost per tour → 1 in 5 tours becomes a member → cost per member = $750

So, with your $1,000 budget, you can expect to get approximately 1 new member every three weeks. 

It’s important to understand that: 

1. These numbers are theoretical  
2. Your numbers will vary depending on your location, the competition in your market, the services you offer, and more

However, one of the big benefits of working with coworking-focused Google Ads professionals is that we will conduct tailored analysis and provide you with forecasted costs per lead and lead volumes based on various budget scenarios. 

The Hidden Inhibitor: Google Ads’ Daily Budget Caps

When it comes to figuring out your Google Ads timelines, there’s one big essential thing to keep in mind:

Google Ads runs on a daily budget and, when your budget for the day runs out, your ad will no longer be displayed.

To put that in simple terms:

$1,000 monthly Google Ads budget ÷ 31 days = approximately $32.25 per day

So, what does this mean, in practical terms?

Let’s look back at the example from the previous section and assume your cost per click is $1.50 and it takes you 100 clicks to get one lead.

With a daily budget of $32.25, you could expect to get around 22 clicks per day (rounding up). 

How does that impact your Google Ads timeline? 

Higher budget → Google Ads displayed more each day → more clicks each day → more leads each day → more members, more quickly

Fine-Tuning and Optimization: The Experimentation Phase for Google Ads

Another important consideration when it comes to Google Ads is that there’s an element of experimentation and optimization in the process.

When you work with an expert, we’re typically experimenting heavily for the first three months—figuring out what works best, what might not work as well, and how to fine-tune things for optimal results.

That’s because we need to get an adequate amount of data at our disposal in order to make informed decisions for you.

So, it’s important to account for that when thinking about how long it’ll take to get to your ideal lead flow.

With that being said, though, we’ll always be checking into your account and making tweaks to optimize things. We don’t take a set-it-and-forget-it approach.

Google Ads as a Long-Term Lead Generation Strategy

It can take as long as six months to get your Google Ads completely dialed in, and that can be scary when you’re looking at budget expenditures.

But when you’re thinking about Google Ads, it’s vital to think about the long-term impact on your business—not just the immediate term. 

So, when you’re building out your marketing and business plans, this is important to keep in mind.

Determining How Fast You’ll See an ROI from Google Ads

While we never promise exactly when you’ll start to see leads from your Google Ads, our team at Spacefully typically feels confident that we can start generating leads for your coworking space within the first week—or even the first few days.

However, that has a lot to do with: 

• Your sales cycle 
• Your conversion rate internally or locally
• How compelling your offer is 

As a generality, if you get to the top of Google Ads’ search results, you’re going to get a lot of exposure which means you’ll get plenty of clicks and, thus, reaching more searchers. 

When it comes to the question of how long Google Ads take to start generating leads, the answer is that it can be done pretty quickly—as long as you know what you’re doing.

We know it can sometimes feel overwhelming to deal with it all on your own. And that’s where Spacefully can help. 

Want to learn how we can supercharge your lead generation? Book a free introductory call to learn how Google Ads can bring new members into your space starting today.